User Experience Researcher.

Making meaning from qualitative data.

Hi, I’m Fiona.

I help clients understand their users by translating people’s behaviors and stories into strategic recommendations that create useful and intuitive products.

I believe it’s important to ask the right questions. Over 10 my year research career I have applied qualitative techniques and lenses from Anthropology, Market Research, Systems Thinking, User Experience and UX and to explore the ‘why’ behind complex problems.

Here’s what I do.

I have honed these skills…

  • Writing digestible results for different stakeholders

  • Designing and collaborating on qualitative and quantitative research studies, including multi-market and multilingual studies

  • Analyzing complex qualitative data sets

  • Empathetic interviewing and moderation

  • Organized and timely project management

  • Relaxed and adaptable presentation style

  • Wireframing and prototyping in Figma

and used methodologies like…

  • In-depth interviews and user interviews

  • Focus groups

  • Diary studies

  • Shop-alongs

  • Ethnographies

  • Usability testing, A/B testing, card sorting

  • Journey mapping

  • Persona creation

  • Product, packaging, concept communication testing

in these areas…

  • Wellness, lifestyle, and fitness

  • Natural foods and grocery shopping

  • Tech - wearables, apps, in-store

  • Health and healthcare

  • Banks and non-profits

  • Media and gaming

  • Transportation and journey experience

  • Employee experience

  • Small business strategy and communications

I have conducted single-market and multi-market comparative studies in the UK, mainland Europe, South America, and the regional cultures within the United States.

My unique perspective.

The pieces of my background are part of a bigger picture I draw on in my work.

I have worked at custom research agencies, startups, the United Nations FAO, a boarding school, and a coffee shop.

I earned a Masters Degree in Social Anthropology and attended a bilingual elementary school.

I’ve made homes in London, Rome, Lausanne, Edinburgh.

Currently based in Denver, Colorado.